Marcel Broodthaers, Porte A, 1969 © Succession Marcel Broodthaers / 2021, ProLitteris, Zurich
Solo Exhibition

Marcel Broodthaers - Industrial Poems MASI LUGANO

The unprecedented event, hosted in the LAC venue, presents the main motifs featured on the famous series of plaques created by Marcel Broodthaers between 1968 and 1972. Inspired by the materials, aesthetic and production process of street signage, the artist’s Industrial Poems are a series of plastic signs featuring enigmatic combinations of words, letters, signs and shapes. Belying their apparent resemblance to road signs, the plaques do not communicate a clear message but rather set out to disorient the onlooker. The way the Industrial Poems were produced, conceived and presented also highlights the contradictory relationship between reproducible industrial objects and original, unique works of art. The exhibition, produced by the WIELS museum in Brussels in close collaboration with the heirs of Broodthaers, features 72 plaques, including different versions and lesser-known variations. It also presents unique prototypes, as well as a large group of drawings and preparatory sketches for the plaques, three films and an audio work entitled Interview with a Cat, all in relation to a selection of the artist’s ‘Open Letters.’

1 May - 13 November 2022

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